In an era where gaming peripherals are not just accessories but an extension of a gamer’s persona, Glorious introduces the GMBK 75% gaming keyboard aimed at shaking up the entry-level market. This innovative product was unveiled at Gamescom 2025, underlining Glorious’ commitment to providing affordable yet high-quality mechanical keyboards, often deemed the preserve of higher-end market segments.
Zooming In
Revolutionizing the Budget Segment
The gaming industry has seen exponential growth, with the global market valued at over $200 billion in 2024. Keyboards play a critical role in gaming performance, and while high-end mechanical keyboards have dominated the scene, there’s a growing demand for cost-effective alternatives that do not compromise on customizability or aesthetics. This launch by Glorious challenges the status quo, offering gamers an affordable pathway to customize and upgrade their gear.
Product Highlights
Priced attractively at $59.99 (or €59.99), the GMBK 75% is a membrane keyboard designed to offer an economical entry into the customizable keyboard arena. A standout feature is its MX-compatible design enabling users to swap in their own keycaps. The keyboard includes 10-zone RGB lighting, adding a personalized flair that gamers often seek. Its dial is compatible with those from the GMMK 3 series, bringing additional premium customization options into this entry-level offering.
According to an anonymous Glorious representative, the keyboard aims to appeal to those who prioritize style and customization. “We’ve built this with the gamer in mind who wants more than a standard membrane board but isn’t ready to jump to a full mechanical setup,” they commented.
Market Placement and Competition
This release comes as a strategic move to capture a market segment underserved by traditional mechanical keyboards. Competitors like Razer and Corsair have also ventured into customizable keyboards but typically target a higher price tier. The GMBK 75% positions itself as an affordable adversary, with its pricing undercutting most mechanical options by a significant margin, without skimping on desirable features.
Consumer Impact
For consumers, the availability of such a keyboard means enjoying a blend of customizable features and value for money-a key factor for many budget-conscious gamers. The ease of switch upgrading and aesthetic customization provides a gateway for entry-level users into the enthusiast space, potentially igniting interest in more advanced upgrades down the line.
Future Prospects
Looking ahead, Glorious seems poised to continue disrupting the entry-level sector by refining its offerings and expanding into other peripheral categories. With the rise of personalized gaming gear driving consumer trends, it’s likely we’ll see more industry players following suit by producing budget-friendly customizable options.
In conclusion, Glorious’ launch of the GMBK 75% exemplifies a keen alignment with current consumer desires for personalized gaming experiences, all while maintaining a pragmatic pricing structure that democratizes access to high-quality gaming tech. As this segment grows, products like the GMBK 75% will likely spearhead a wave of more accessible gaming innovations.
