A loud scandal is erupting around the official Zotac store in the USA. Customers are reporting en masse that the company canceled already placed orders for the new RTX 50 series graphics cards, citing a “system error.” However, user outrage was sparked by the fact that shortly after the cancellation, the same graphics cards returned for sale-but at significantly higher prices.
According to reports on the American forum Reddit, the initial prices for the GeForce RTX 5090 ranged from $2300 to $2450, and the GeForce RTX 5080 was offered at a recommended price of $1000. After the “glitch,” the price of the GeForce RTX 5080 jumped to $1250, and the GeForce RTX 5090 models now cost $2800-$3000.
In cancellation emails, Zotac apologizes for the inconvenience caused by payment processing errors. Formally, the company is protected by its own policies: the store’s policy allows for price adjustments, and an order cancellation is possible within one business day if the item has not been shipped. But reputation suffers.
The situation looks particularly bleak against the backdrop of a flagship card shortage. Major retailers’ stocks of the GeForce RTX 5090 are practically depleted, and scalpers are already selling them for prices ranging from $3500 to $4500.
Previously, it was reported that Nvidia is cutting production of gaming models to produce more chips for AI, impacting even the relatively inexpensive GeForce RTX 5060. As of now, Nvidia has confirmed increased focus on AI chips due to rising demand, but has expressed commitment to balancing supply for gaming markets.
Rumors about further production cuts of RTX gaming cards are circulating, though the official stance remains cautious. Gamers are left wondering if relief will come soon amidst the escalating GPU demands fueled by both gaming and AI sectors.
