Toyota Tacoma Dominates the Mid-Size Pickup Race, Leaving Rivals Behind

Toyota Tacoma has emerged as the best-selling mid-size pickup truck in the USA – not merely taking the lead, but doing so with a significant margin over its competitors. By the end of the third quarter, Toyota sold 204,464 units of the Tacoma, which marks a 61.2% increase compared to the same period in 2024. This success is partly credited to the launch of the new, fourth-generation model. By the end of 2025, sales are likely to surpass the record set in 2021 of 257,000 vehicles. This would mark the model’s best performance in a decade.

Second place is held by the Chevrolet Colorado, with 77,390 units sold. In third position is the Ford Ranger, with 48,278 vehicles, showing a 57.4% increase. Nissan Frontier is close at 47,630 units, though this marks a reduction of 12.2% year-on-year. The top five also includes the Jeep Gladiator, with 38,513 vehicles sold since the beginning of the year.