Samsung is likely to raise prices on smartphones due to the current situation in the memory market. Co-CEO of Samsung, TM Roh, stated in a recent interview that this could very well occur. “We are facing one of the toughest pricing situations in history. It may require an adjustment in smartphone prices,” he said.
The adjustment has, in part, already begun. Recently in India, the prices of Galaxy A56, A36, and F17 models have increased. However, the flagship Galaxy S26 models are expected not to see a price hike, as Samsung has frozen prices for these models.
Despite being a producer of memory, Samsung’s smartphone division suffers from market challenges similar to other companies, since the memory-making division operates separately.
Globally, slight shifts in pricing can be seen in other market areas, reflecting a cautious approach as consumers remain price-sensitive. Competition in the mid-range sector is heating up as brands like Xiaomi and OnePlus continue to challenge Samsung’s dominance.
Looking forward, Samsung is betting on technological advancements in AI and 5G technologies to enhance its product offerings. This could mitigate some market strain, potentially leading to better pricing strategies in the future. However, until the memory market stabilizes, pricing pressures may continue. The next quarter might provide more clarity as new production techniques could influence costs.
