Samsung is expected to once again secure the top position in the television market by the end of this year, marking its 20th consecutive year in dominance. According to recent analytics from Omdia, Samsung’s market share increased from 28.6% to 29% in the third quarter, while LG saw a decline from 16.5% to 15.2%, maintaining its second place. Thus, it seems unlikely that Samsung will lose its leading stance by year-end.
Chinese company TCL holds the third position with a 13% market share, closely followed by Hisense at 10.9%. Meanwhile, in the OLED TV segment, LG remains at the forefront with a commanding 49.7% share and is on track to celebrate its 13th year as the leader in this category. Samsung holds 28.5% in this market, while the combined share of Chinese firms has escalated to 31.8%.
Recently, Samsung has been expanding its QLED lineup, boasting advanced quantum dot technology, appealing to a range of consumers looking for vibrant color and deep contrasts. On the other hand, LG continues to focus on its OLED product line, making significant advancements in screen technology that allow even slimmer designs and higher energy efficiency. Industry observers suggest that as LG solidifies its OLED leadership, it might push further into the premium market, which could influence Samsung’s strategies and offer consumers newer, varied choices.
