Roush Adds Off-Road Flair to Ford F-150 With None Under the Hood

Roush Performance has unveiled a new modification program for the Ford F-150 pickup, specifically targeting off-road enthusiasts. The vehicle boasts an aggressive look, featuring a signature grille with integrated orange lights, a hood with functional heat extractors, and widened wheel arches. The off-road arsenal is complemented by 20-inch wheels with 33-inch General Tire Grabber A/TX tires, an upgraded exhaust system, and a modified suspension with coilovers-ground clearance is increased by 5 cm (2 inches).

The interior features carbon fiber elements and aluminum pedals. An optional Premium package offers leather upholstery (black or coffee) and patriotic graphics, along with a Ready package that includes a console safe and a recovery kit.

Interestingly, Roush offers no engine modifications, yet the base tuning package costs $19,000, while the Premium version goes up to $25,000. Taking into account the price of the donor vehicle (the XLT version), the total cost reaches $70,000. This makes the vehicle more expensive than the factory off-road version of the Ford F-150 Tremor, which costs $67,500 and offers comparable capabilities.

Notably, Ford F-Series pickups became the best-selling vehicles in the U.S. in 2025. Recent reports indicate an increasing demand for robust off-road modifications as consumers look for vehicles that can easily tackle rugged terrains and versatile adventures. The Roush F-150’s modifications align with a growing trend where consumers prioritize enhanced off-road performance and aesthetics over powertrain improvements.