Digital art visionary Angelo Sotira, founder of DeviantArt, is set to redefine digital art presentation with Layer—a cutting-edge display designed exclusively for showcasing digital masterpieces. This innovation arrives as the digital art landscape continues its rapid evolution.
The closest comparison for consumers is Samsung’s The Frame, which resembles art when idle. However, Layer elevates this concept by focusing solely on digital art, offering a premium experience without emulating static images or photos. Sotira emphasizes Layer’s dedication to true digital art, crafted by artists who often write custom software to push technological boundaries.
“You’re witnessing over 35 years of artists developing code-based art,” Sotira states. “Every pixel is controlled in real-time by software, ensuring no use of compression algorithms. Our mission with Layer is to put artists first.” This commitment means significant computing power is required, influencing Layer’s premium pricing.
Layer boasts a 41.7-inch square display with a 59-inch diagonal, offering “ultra-resolution, true black, and an integrated GPU.” It features ambient sensors and Bluetooth but is free of microphones, cameras, or speakers, focusing solely on art. This minimalist approach underlines its luxury status, priced at $22,000.
Beyond displaying art, Layer offers subscription access to a curated collection by digital artists, ensuring fair royalties based on display time. “The canvas behavior in your life is unique,” Sotira explains. “Layer is designed to blend into beautiful environments.”
Despite its niche and high cost, Layer has attracted $5.7 million in investments from Expa Ventures, Human Ventures, and Slauson & Co., with notable backing from Twitter co-founder Evan Williams and Behance co-founder Scott Belsky.
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