End of the Line for Mazda MX-30 R-EV in Europe
Mazda has officially ceased sales of the MX-30 R-EV in Europe. Previously, last summer, the fully electric version of the MX-30 was removed from the model lineup, and now the version with a rotary petrol generator, which survived only two years on the market, has followed it.
In a comment to Autocar, a Mazda representative stated that the decision was made for a “combination of reasons,” including changing consumer preferences and the company’s production priorities. According to the representative of the Japanese brand, the MX-30 R-EV was “a relatively low-volume model in Europe.”
Sales Figures and Regional Performance
Sales statistics confirm this. In the UK, only 678 units of the MX-30 R-EV were registered, while the fully electric version sold 1,872 units. Outside of Europe, the model also failed to achieve success. In the USA, the MX-30 EV was sold exclusively in California, but in 2023 Mazda halted sales (only 600 cars were registered in the USA). Among the weak points of the MX-30: the modest range of the electric version (around 200 km, equivalent to approximately 124 miles), along with a high price compared to competitors. In the UK, the MX-30 EV started at £27,995 ($34,994), while the R-EV version started at £32,505 ($40,631).
Future Plans and New Developments
Currently, Mazda MX-30 is sold in Japan, where it is offered with a traditional petrol engine. Production of the rotary version for the domestic market is temporarily suspended (but as Mazda claims, will resume this summer).
Mazda has declared that the departure of the MX-30 from the British and European markets is final, and a direct successor to the model will not be available. Instead, Mazda is launching new cars in the Old World on the Chinese platform Changan: the first was the Mazda 6e liftback, followed by the CX-6e crossover.
