Sales of the iPhone 17 lineup have been known to be strong for a while. However, it seems they are now exceeding even Apple’s revised forecasts, as it is reported that the company has tasked TSMC with significantly ramping up production of the A19 and A19 Pro SoCs.
Recent data indicates an additional order of 4-5 million chips. This is a substantial order, and TSMC will even have to allocate extra manufacturing capacity for Apple. It’s important to note that in October, sources already reported a similar increase in orders from Apple. The current iPhone lineup is anticipated to have the best sales in recent years, and this is despite what appears to be a disappointing launch of the Air. Nevertheless, sales of iPhone Plus and mini have always been very modest compared to the entire lineup.
Apple’s proactive measures to ensure supply chain stability have proven effective, especially during the global semiconductor shortage. By securing an additional supply of A19 chips, Apple demonstrates not just its confidence in the iPhone 17’s market performance but also its strategic foresight in production planning. Experts suggest that the unprecedented demand may be spurred by the device’s enhanced features, such as its improved camera and longer battery life, elements that resonate well with consumers seeking value-packed smartphones.
With the holiday season approaching, industry analysts predict that Apple’s increased production capacity will help it meet the rising demand efficiently. This move not only fortifies its position in the market but also sets a high bar for competitors in the flagship smartphone sector. Observers are keenly watching how the iPhone 17 series will fare against fierce competition from other tech giants unveiling their new models during this crucial sales period.
