Intel has already released the Core Ultra 3 processors, some of which are equipped with the very powerful iGPU Arc B390. However, it seems that Intel has imposed a certain condition regarding RAM speed for such systems. 
A source from Videocardz reveals that officially there may be no requirements, yet if a laptop with such a CPU is equipped with RAM running below 7467 MT/s, the system will recognize the graphics core as merely Intel Graphics. It is only with high-speed memory that the iGPU is accurately identified. It is noteworthy that the top-tier Core Ultra X7/X9 supports memory speeds up to LPDDR5X-9600.
A recent post on Weibo highlights the industry buzz questioning the reasoning behind this move. Perhaps it’s to ensure users never “officially” obtain an Arc B390 with insufficient high performance. The iGPU’s full potential is heavily dependent on RAM speed, meaning slower memory would inevitably impact graphics performance. While the performance itself doesn’t change merely based on how the iGPU is designated, such a decision might serve as peculiar marketing protection, which could be beneficial amid the ongoing memory performance debates in the tech world.
As of early 2026, Intel is known to be aggressively optimizing their GPU technologies, strategically aligning them with industry demand for faster and more efficient components. Recent reports suggest that market experts believe Intel’s move is a clever way to nudge users toward adopting higher-performance configurations, effectively setting a new standard in personal computing. This tactic might set Intel apart in an increasingly competitive market, especially against competitors like AMD and NVIDIA, who are also racing to enhance their integrated graphics solutions in line with modern memory performance expectations.
