Graphics Cards’ Pricing Battle – Markets are in Turmoil

The situation in the graphics card market is rapidly deteriorating. Just days after reports that Nvidia and AMD will raise graphics card prices, the cost of the flagship GeForce RTX 5090 model on Newegg has reached $3695. This is nearly twice the official recommended price of $2000.

The crisis is driven by an acute memory shortage: it has hit both data centers and the consumer segment hard. Prices in the US are changing right before your eyes. Just yesterday, the Founders Edition sold on Newegg for $3500, and today the price has risen by another $195. At the moment, on the platform, all versions of the RTX 5090 that were sold at reasonable prices (around $2000) are completely sold out, leaving only options ranging from $3000 to $5000 available.

Partner cards from Asus, MSI, and Gigabyte are also breaking cost records: most of the available models are offered for $4500–$4800. An interesting detail: most GeForce RTX 5090 cards on Newegg are shipped by sellers from China. This indicates that local supplies in the US are practically exhausted. In other major retail chains (BestBuy, Walmart), cards are either unavailable or cost more than $3100.

From the big North American retailers, the “island of stability” remains Micro Center, where it is occasionally possible to find an accelerator at the recommended price (but only for self-pickup).

Additionally, the cost of raw materials for manufacturing these GPUs, like memory chips, has also spiked recently, contributing to the higher prices. Experts predict this trend might continue into the first quarter of the year as the supply chain struggles to stabilize.