Global TV Market Faces Decline as Industry Giants Restructure

Global TV shipments are expected to decline in 2026, according to a forecast by leading market research institute AVC Revo. The Chinese market is set to contract by 4.8% due to insufficient domestic demand, while figures in North America are predicted to remain stable. In Europe, a decrease is anticipated. Slower growth is expected in emerging markets, such as the Asia-Pacific region, Latin America, the Middle East, and Africa, due to increasing data storage costs.

Manufacturing capacities will continue to shift out of China to other countries. TCL and Hi-Tech are expanding production in Mexico during 2025-2026. Both Hisense and TCL are increasing their overseas production, whereas foreign companies are reducing their activities. Samsung suffered losses in Q3 2025, LG has been experiencing consecutive quarterly losses, Funai sold its North American business, and Panasonic plans to downscale operations. Skyworth acquired Funai and received a license from Panasonic, with expectations to reach shipments of 11 million units under its brand by 2026, entering the top five for the first time.

The growth of mini-LED and TVs with screen sizes over 85 inches will slow; OLED TV sales are anticipated to rise modestly to about 6.6 million units. 8K TV sales will reach only 100,000 units and continue to decline, while RGB TV sales might reach 500,000 units by 2026.