A video circulating online showcases a high-fidelity dummy model of the upcoming Samsung Galaxy S26 Ultra, revealing significant design changes compared to its predecessors. [5] These types of mockups are typically sent to accessory manufacturers and accurately reflect the final shape and dimensions of the device, offering a clear glimpse into the company’s new design philosophy.
The most striking change is the more rounded corners of the chassis. [5] Since the Galaxy S22 Ultra, Samsung has integrated the legacy of the Note series into its flagship line, maintaining a distinct, almost rectangular form factor. However, based on the S26 Ultra dummy, the company is gradually moving away from this design. This decision is likely aimed at improving ergonomics; the large smartphone will become more comfortable to hold for extended periods, which could attract a broader audience not accustomed to sharp edges.
Another radical transformation has occurred on the rear panel. The last three generations of Ultra flagships, starting with the S22, featured a minimalist design with individual camera lenses embedded directly into the backplate. With the Galaxy S26 Ultra, Samsung appears to be returning to a more traditional, yet re-imagined, approach: a single, protruding camera island. [16] This could be driven not only by aesthetics but also by technical necessity, such as housing larger sensors or an advanced periscope zoom system. [10] Some insiders also report that the new camera will feature improved anti-glare technology to reduce lens flare in photos. [6]
The official premiere of the Samsung Galaxy S26 lineup is expected on February 25 in the US, with sales reportedly starting on March 11. [4, 13] These design shifts come amid fierce competition in the flagship market, particularly from the upcoming iPhone 17 Pro Max. [15] Abandoning the iconic but niche Note design could be a strategic move by Samsung to unify the look of its devices and compete more directly with rivals. It was also previously reported that the entire Galaxy S26 lineup, including the base, Plus, and Ultra models, may see a price increase compared to the Galaxy S25 series. [3] European prices for the S26 Ultra are rumored to start at around €1469 ($1582). [2, 11]
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