Apple has announced that it will permit the launch of third-party app stores and payment services on iOS. This decision aligns with the stipulations of the Mobile Software Competition Act (MSCA). 
Photo by Apple
Under the new MSCA requirements, developers will also be authorized to distribute iOS apps in Japan using alternative app stores in addition to the App Store. These alternative app stores must be authorized by Apple and comply with current developer and user service standards.
In accordance with the MSCA, Apple provides developers with tools that offer users more ways to purchase digital goods and services within App Store apps. For their iOS applications distributed in the App Store in Japan, developers can include an alternative payment processing method or provide users with a link to a website for the transaction.
Interestingly, a significant portion of Apple’s press release was not about these innovations but rather warnings that these changes might introduce greater risks for users.
The MSCA’s requirements for alternative app stores and in-app payments open new opportunities for malware, fraud, and scams, as well as pose privacy and security risks.
The flexibility given by this regulation is exciting for developers but comes with responsibilities to ensure user safety and data protection, remarked a tech industry analyst.
This new regulatory adjustment follows Europe’s Digital Markets Act, which aims to reduce the monopoly power of digital giants by encouraging competition and innovation.
