AMD’s Old New Approach: More of the Same, but Claiming Better AI

AMD has taken the opportunity to detail why its mobile Ryzen AI processors are superior to the new Intel Core Ultra 3 processors, despite the Ryzen AI 400 being rebranded from Ryzen AI 300 while Intel has truly introduced new processors.

AMD showcased how competitor CPUs are positioned against their own, categorizing results into three segments: content creation, gaming, and AI.

According to AMD, their processors excel almost everywhere. Notably, the high-end Core Ultra X with a powerful iGPU is pitted not against Ryzen AI 300/400 but Ryzen AI Max instead. Understandably, they boast a much more powerful CPU section and iGPU, but with significantly higher power consumption. Remarkably, AMD doesn’t address autonomy or energy efficiency. In contrast, Intel has made numerous mentions of this factor, emphasizing that Core Ultra 3 is targeting energy efficiency rather than high performance.

For AMD, this year’s competition will indeed be considerably tougher as Intel has released an entirely new product, while AMD is presenting only new names for old APU. Indeed, recent benchmarks highlight that while Intel’s focus on energy efficiency enhances battery life during low-to-moderate workloads, AMD’s prowess lies in AI-intensive tasks, driven by their dedicated AI units.

The ongoing competitive landscape suggests a nuanced choice for consumers: AMD for superior AI processing and developers focused on AI, versus Intel for users prioritizing energy efficiency and those who benefit from advanced integrated graphics in typical graphic tasks.