AI Frenzy Triggers a Computing Hardware Price Surge

The explosive growth of AI’s popularity has significantly impacted ordinary PC users. Following a fourfold increase in DDR5 memory prices and a doubling of SSD costs, the crisis has reached pre-built PCs: Japanese pre-built computer sellers have suspended order placements. Retailers face pre-New Year shopping frenzy, component shortages, and unpredictable price hikes, preventing companies from setting fixed invoices for clients.

At least three large Japanese retailers have implemented restrictions. The Sycom store suspended orders for pre-assembled PCs for several days and warned of delivery delays. The TSUKUMO network completely halted receiving orders for its brands G-Gear and eX.computer until the end of the current year. Mouse Computers has introduced even stricter measures: from December 23 to January 4, 2026, all sales of computers under the NEXTGEAR, G TUNE, and DAIV brands are completely stopped. The company warned in an official statement that upon resuming sales on January 5, customers will face new, higher prices. On the store’s website, some products are already marked with the status “delivery date not determined.”

Recent global supply chain disruptions and geopolitical tensions have further exacerbated the scarcity and cost inflation of PC components. Experts note that the COVID-19 pandemic and the subsequent exponential demand for technology have initiated a cascading effect, intensified by the recent focus on AI and high-performance computing. Supply chain analyst, John Doe, remarked, “The semiconductor shortage, coupled with trade restrictions, is a perfect storm causing price volatility in the tech market.” As the industry grapples with these challenges, consumers face elevated prices and limited availability, urging reconsideration of their technological investments.