Apple’s upcoming September event is shaping up to be one of its most pivotal in years, with the company expected to unveil not only its first foldable device, the iPhone Fold, but also the new flagship iPhone 18 Pro series. According to the latest supply chain reports, these highly anticipated products are scheduled to enter mass production in July. The iPhone 18 Pro is poised to introduce the A20 Pro chip, a powerhouse built on TSMC’s groundbreaking 2nm process, alongside significant camera upgrades and a new color option.
iPhone 18 Pro: A New Era of Performance and Photography
The headline feature for the iPhone 18 Pro and Pro Max is undoubtedly the A20 Pro chip. This will be Apple’s first processor manufactured using TSMC’s 2nm technology, which is projected to deliver a 10-15% performance boost and up to a 30% improvement in energy efficiency over the previous 3nm generation. This leap in power will not only enhance overall speed but also support more advanced on-device AI and computational photography features.
Design and Camera Enhancements
While the overall design is expected to be a refinement of its predecessors, Apple is reportedly testing a new deep red or burgundy finish for the Pro models, a first for this premium lineup. As reported by Mark Gurman of Bloomberg, this would mark a bold aesthetic shift from the traditionally more muted Pro color palettes. In terms of photography, the iPhone 18 Pro is rumored to receive substantial upgrades. A leak from WhyLab suggests both Pro models could feature a new 24-megapixel sensor for the front-facing selfie camera, a significant resolution jump that promises more detailed images. The rear camera system may also see the introduction of a variable aperture on the main lens, giving users DSLR-like control over depth of field and light intake for more creative and professional-looking photos.
The Foldable Era Begins: Introducing the iPhone Fold
After years of development and anticipation, Apple is finally set to enter the foldable market. The consensus among analysts points to a September 2026 debut for the device, likely to be named the iPhone Fold. It is expected to feature a book-style design, similar to Samsung’s Galaxy Fold, with a large internal display around 7.8 inches and a secondary screen on the exterior. Apple’s primary focus has reportedly been on perfecting the hinge mechanism to ensure durability and create a display with a minimal, almost invisible crease-a common pain point for existing foldables. The device is expected to command a premium price, with some estimates placing it between $2,000 and $2,500.
Market Impact and a Look to the Future
Apple’s entry into the foldable segment is a significant move, even if it comes years after competitors like Samsung, Google, and Huawei established the category. The company’s strategy of waiting for technology to mature before releasing a highly polished product could pay off, potentially turning a niche category into a mainstream hit. The combination of the iPhone 18 Pro’s raw power, driven by the 2nm A20 Pro chip, and the introduction of the innovative iPhone Fold signals a clear and ambitious direction for Apple. This September event is poised not just to launch new products, but to set a new benchmark for the entire smartphone industry, challenging competitors to match Apple’s blend of advanced silicon, refined hardware, and a meticulously integrated software ecosystem.
