In a move that has stirred the enthusiast community, Subaru has begun sending closed surveys to loyal owners, asking a question that feels almost revolutionary for 2026: “Would you consider purchasing a manual transmission SUV in the future?”. Screenshots of the surveys, posted by Reddit users u/Macgyver452 and u/VodkaChugger420, suggest the Japanese automaker is seriously gauging interest in reintroducing the three-pedal experience to its crossover lineup.
An Analog Renaissance in the Auto Market
While news cycles often focus on automakers adjusting their electric vehicle strategies, other back-to-basics trends are emerging. Audi, for instance, is bringing back physical buttons to replace touchscreens, and Subaru’s query hints at a similar revival of tactile, driver-focused features. This exploration aligns perfectly with the brand’s core identity, which is deeply rooted in performance and driver engagement. The demand within Subaru’s existing customer base is undeniable; in 2024, the manual transmission take rate for the WRX was a staggering 86.7%, with the BRZ following at an impressive 77.8%. These figures demonstrate that when Subaru offers a manual option to its enthusiast audience, they choose it overwhelmingly.
Wilderness: The Perfect Candidate for Three Pedals
One version of the survey specifically asks owners about their interest in a manual transmission for the Outback Wilderness model. This version of the crossover is the brand’s most off-road-capable, and adding a manual gearbox could be a powerful draw for outdoor and overlanding enthusiasts. For many, a manual transmission offers superior control in challenging, low-speed off-road situations, enhancing the connection between the driver and the vehicle on difficult terrain.
The Competitive Landscape and a Technical Hurdle
Currently, the SUV market in the United States offers only two direct competitors with a manual option: the Jeep Wrangler and the Ford Bronco. Ford has seen a significant manual take rate of roughly 15% on the Bronco, proving a dedicated niche market exists for three-pedal SUVs. By re-entering this space, Subaru could strengthen its image as a brand for enthusiasts and capture a segment of the market seeking more engaging driving dynamics. Historically, a major obstacle was the incompatibility of manual transmissions with Subaru’s advanced EyeSight driver-assist system. However, that hurdle has been cleared. Starting with the 2024 models, Subaru successfully integrated EyeSight with the manual transmissions in the BRZ and WRX, including features like pre-collision braking and adaptive cruise control.
A Look to the Future: What’s Next for Subaru?
It is important to remember that market research surveys do not guarantee a future product. However, the context is compelling. Subaru gradually phased out manuals from its crossovers over the past decade, with the Outback losing the option in 2014, the Forester in 2018, and the Crosstrek most recently in 2023. With the EyeSight compatibility issue solved and clear demand from its performance car buyers, the possibility of a manual’s return is more credible than ever. A manual Outback Wilderness could serve as a halo model, further distinguishing the rugged sub-brand and making a powerful statement about Subaru’s commitment to driving enjoyment.
