As the official unveiling of the Samsung Galaxy S26 series approaches-set for February 25-the internet is abuzz with more details about the forthcoming flagship models. This time, the Korean news outlet ETNews has leaked information regarding the prices. 
Image: Samsung
According to the leak, Samsung finds itself unable to avoid increasing the prices of its Galaxy S26 flagship lineup. The primary culprit for this surge is a sharp memory chip shortage, which has subsequently driven up the cost of components. For the South Korean market, often a bellwether for global pricing, the following prices have been set:
- Galaxy S26: from $865 (256 GB) to $1007 (512 GB)
- Galaxy S26 Plus: from $1001 (256 GB) to $1145 (512 GB)
- Galaxy S26 Ultra: from $1240 (256 GB) to $1380 (512 GB)
The price increase affects all variants. Compared to the Galaxy S25 series, the base versions with 256 GB of storage are about $67 more expensive, while models with 512 GB of flash memory will see a price jump of approximately $110–113. Thus, hopes for a price freeze previously speculated by some insiders are unfounded.
Interestingly, the rising costs not only reflect the global semiconductor supply chain issues but also align with the inflationary trends noticed in South Korea, which have mildly pressured consumer prices and may partially justify the increase.
To alleviate the impact of high pricing, Samsung is planning to roll out a traditional promotion for those who pre-order. Buyers will be offered a complimentary doubling of storage-meaning, for the price of the version with 256 GB flash memory, they can receive a 512 GB version. However, it remains unclear whether this offer will be available in all regions or limited to select markets.
Moreover, images of the black Samsung Galaxy S26 and Galaxy S26 Ultra have already surfaced online, showcasing the smartphones from every angle.
Among notable features, Samsung enthusiasts can expect the Galaxy S26 series to boast improvements in camera functionality and battery life, along with potentially pioneering advancements in durable glass materials. This enhancement could appeal to a consumer base increasingly interested in robust designs without compromising on aesthetics.
