For the first time in the history of all Elon Musk’s companies, SpaceX has released its own advertisement for the Super Bowl (Super Bowl LX), dedicated to the Starlink service. The video was presented on Sunday, February 8, 2026, promoting Starlink satellite internet services. In addition to direct advertising from SpaceX, Starlink has become the central theme of other major campaigns during the 2026 Super Bowl.
United Airlines launched a 30-second clip with the slogan “One giant leap for in-flight Wi-Fi.” The advertisement was timed to coincide with the completion of Starlink equipment installation on more than 300 regional aircraft. Operator T-Mobile presented an updated ad of its partnership with SpaceX, demonstrating the work of Starlink satellite communications on ordinary smartphones in “dead zones.” This event coincided with Musk’s strategic announcement that SpaceX is shifting its focus from trips to Mars to building a “self-sustaining city” on the moon, which is planned to be implemented in less than 10 years. Recent developments indicate that SpaceX has been rapidly expanding the Starlink network, promising even more robust global connectivity. Technical upgrades have enhanced download speeds and reduced latency, while a new initiative aims to integrate Starlink with smart devices to create seamless internet experiences both at home and on the go. As for the lunar base, reports suggest that construction could begin as early as 2028, featuring innovative design elements adapted for lunar conditions and potential for scientific research hubs.
