Samsung has released a series of short videos titled “Groove,” “Glow,” and “Closer,” showcasing the capabilities of upcoming Galaxy smartphones. These highlight advancements in night video recording, new zoom features, and artificial intelligence. 
Image: Sammobile The videos are united by the image of a camera with three modules in an oval block-the same camera block is shown in leaked images of the Galaxy S26 and Galaxy S26 Plus. Considering that the official premiere of the Galaxy S26 lineup is just three weeks away, it can be assumed that the videos demonstrate the capabilities of the new flagships, simply with the company choosing not to reveal all details early.
Additionally, new details about the pricing of upcoming novelties have emerged. Leaks from French retail networks indicate that prices promise to be significant: Galaxy S26 (256 GB) starting at 1000 EUR ($1093); Galaxy S26+ (256 GB) from 1270 EUR ($1388); Galaxy S26 Ultra (256 GB) from 1470 EUR ($1605). The top version of the Galaxy S26 Ultra with maximum memory will cost buyers 1970 EUR ($2150). Recall, the official announcement of the entire lineup is expected on February 25.
Camera Enhancements in the Spotlight
The teasers emphasize major camera innovations, with significant interest in the improved night photography, enhanced zoom capabilities, and AI-powered features on offer. A key element of the videos is the night-time shooting improvement, which may compete with existing leaders in phone camera tech. Industry insiders suggest these upgrades could drive consumer interest, especially among photography enthusiasts.
Competitive Pricing in a Crowded Market
The pricing leak reveals a strategy positioned against high-end competitors like Apple and Google. While high, the prices reflect the incorporation of new technologies and Samsung’s aim to secure its position in the premium segment. Experts speculate these devices could redefine photography standards in smartphones, potentially influencing market trends.
