Company Xiaomi has long expanded beyond just mobile electronics and has been quite successful in various other segments. For example, it is a leader in the Chinese air purifier market. More precisely, not just a leader. Xiaomi has boasted that it has led this market for 10 consecutive years. During this period, Xiaomi has sold 25 million devices under the Mijia brand.
These Xiaomi devices, like many others, are distinguished by their price-to-feature ratio. For instance, the latest Air Purifier 6 Pro, priced at $340, offers a multi-layer filtration system for formaldehyde removal, six sensors to track various pollutants, a 13-layer filtration system, and a coverage area of 150 sq.m. Recently, Xiaomi introduced an upgraded version of their air purifier, which features enhanced capabilities to combat indoor air pollutants. This comes at a time when consumers are becoming increasingly conscious of air quality due to the growing awareness of climate change and its impacts.
The home appliance sector has witnessed significant transformations, with many companies like Dyson and Philips stepping up innovations in air purification technology. Xiaomi’s strategic efforts in adapting to these changes have helped them maintain an edge in the market. As environmental issues become more pressing, the demand for efficient air purifiers is expected to grow, potentially driving further sales for Xiaomi and influencing their future product development strategies.
