Ilon Musk announced that as early as next week, Grok Imagine will receive a major upgrade: support for 15-second videos and significantly improved audio quality will be introduced. Currently, users can only create clips up to 6 seconds long. Additionally, he noted that recent updates, which greatly enhanced the quality of images and videos, are just the beginning – the service will continue to advance and improve.

Company xAI continues to refine the Grok Imagine tool, which generates images and videos based on textual descriptions. Musk mentioned that the service will exit the beta phase only by the spring of 2026. By that time, the tool will be capable of creating full-length videos up to 30 minutes. In 2026, xAI plans to launch its first video game created with the help of Grok Imagine.